Clear thinking for growing businesses

We help owner-managed companies in Wales and across the UK make better decisions about money, people, and operations. No jargon, no fluff: just analysis that leads to action.

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Practical advice, measurable results

Rational Biz Advice was founded on a simple premise: most small and mid-sized businesses already have the raw ingredients for growth. What they lack is a structured way to spot waste, price correctly, and allocate limited resources where the return is highest.

Our consultants have backgrounds in finance, supply-chain management, and organisational design. We work in two-week diagnostic sprints, so you get a concrete action plan within a month rather than a 60-page report that sits on a shelf.

Typical engagements last between three and nine months. During that time, we sit alongside your team, attend your management meetings, and track the metrics we agree on together. If the numbers don't move, you'll know it at the same time we do.

Services

Each engagement starts with a two-week diagnostic. From there, we recommend only the workstreams that will move the needle for your specific situation.

Financial analysis and forecasting

We rebuild your P&L from the ground up, identify margin leaks, and create rolling 12-month cash-flow forecasts that update automatically from your accounting software.

Strategy development

Where should you compete, and where should you stop? We run structured workshops with your leadership team to define target markets, pricing tiers, and a realistic growth timeline over 18 to 36 months.

Operational improvement

We map your end-to-end workflows, measure cycle times, and redesign processes that cost more than they should. Clients typically see a 15 to 25 percent reduction in operating overhead within six months.

People and structure

Hiring the wrong person at £35k costs roughly £100k when you factor in lost output and rehiring. We design role scorecards, interview rubrics, and onboarding checklists that cut mis-hires by half.

Growth readiness audit

Planning to raise capital, acquire a competitor, or expand into a new region? We run a 40-point readiness check covering governance, data integrity, legal compliance, and operational scalability.

Interim management

Need a temporary finance director or operations lead while you recruit permanently? Our senior consultants can step into executive roles on three-day-a-week contracts for up to six months.

Four steps from diagnosis to results

01

Discovery call

A 30-minute video call where we learn about your business, your goals, and what keeps you up at night. No charge, no obligation.

02

Two-week diagnostic

We review your financials, interview key staff, and observe operations on-site. The output is a prioritised list of opportunities ranked by impact and effort.

03

Implementation

We work alongside your team to execute the top priorities. Weekly check-ins keep everyone aligned. If something isn't working, we adjust within days, not quarters.

04

Handover and review

At the end of the engagement, we transfer all tools, dashboards, and documentation to your team. A 90-day follow-up call ensures the changes stick.

What our clients say

"They found £42,000 in annual savings we'd completely overlooked. The diagnostic alone paid for the entire engagement three times over."

Helen Pryce
Managing Director, Pryce Logistics

"Our cash-flow forecasting used to be a spreadsheet nightmare. Within four weeks, we had a live dashboard that updates daily. The team actually trusts the numbers now."

Gareth Bowen
Finance Manager, Bowen Engineering

"Straightforward people who tell you what you need to hear, not what you want to hear. That honesty saved us from a bad acquisition."

Sara Maddock
CEO, Verdant Health Foods

Common questions

How much does a typical engagement cost?

The two-week diagnostic is a fixed fee of £2,500 plus VAT. Implementation projects are priced on a monthly retainer, usually between £3,000 and £6,000 depending on scope. We agree the budget before any work begins, and there are no surprise invoices.

Do you work with businesses outside Wales?

Yes. While our office is in Wales, about 40 percent of our clients are based elsewhere in the UK. Diagnostics involve at least one on-site visit, but much of the ongoing work happens remotely via video calls and shared dashboards.

What size of company do you usually work with?

Most of our clients have between 10 and 150 employees and annual revenues of £1 million to £20 million. That said, we've worked with sole traders preparing for their first hire and with family businesses turning over £50 million. The common thread is owner-managed companies that want to grow without losing control.

How quickly can you start?

We can usually schedule a discovery call within two business days. If we're a good fit, the diagnostic begins within two weeks of signing the engagement letter.

Will you replace our existing accountant or financial adviser?

No. We work alongside your existing advisers. In fact, we often collaborate directly with your accountant to ensure the numbers are consistent and the recommendations are practical.

Let's talk about your business

Address

7 Raynor Row, Labadie-upon-Cole-Schmeler, Wales, SH6 6YX, United Kingdom

Phone

01026 07014